Like colour or super-cool special characters in MSN names, the need to be different has spanned social media since its not-so-humble beginnings. Now, Ben and Jerry’s are turning social networking on its head- literally.

A new application for Facebook allows users to turn their statuses 180 degrees and display it upside down.

It’s a simple idea they’re using to promote their new Flipped Out sundaes range.

Keep an eye out for upside down text across all social media. @Mashable have already been promoting their coverage of the story with upside down tweets.

If there is an online water cooler, this will be on the agenda for discussion for at least a few days.

A fantastically simple idea with some absolutely mind-blowing results- Google deserve big pats on the back for their Chrome logo competition.

This one video got a special mention on the Google blog from all the submissions and it’s easy to see why.

This guy is tipped to be the next Susan Boyle after wowing X-Factor judges and making it through to the top 50 of the new series.

Scott James, 21, Stockton-on-Tees, suffers from Asperger’s syndrome and has rarely left his bedroom in years but has appeared in pubs and clubs near to his hometown.

Have a look, see what you think.

This latest viral app for Facebook is certainly making it look that way.

For months now dedicated Facebook users have saw the transition slowly unfold and now it seems to be coming to fruition. First the default ‘Notes’ application started to be used like the MySpace bulletin board. Then vanity URLs allowed the MySpace clingers-on to give their profile a little wackiness with a custom username, now it’s been reported that Facebook is to be phasing out its regional networks.

And, of course, stalker alert. The Facebook crowd was supposed to be a different type of crowd. Not bothered by vanity, they would allow the worst pictures of them to grace the internet- some of the braver ones even kept them tagged.

Now we see that Facebook users actually believe in all this ‘who’s viewing my profile?’ tripe. What next? ‘Facebook is going to be deleted if you don’t start replying to these messages’ messages?

What does everyone think?

Twitter is carrying the news, as is Wikipedia, that Sir Bobby Robson has died after a long struggle with lung cancer.

As yet, reports have not hit major news websites. Undoubtedly this will be passed around Twitter even quicker than it already has been.

Sir Bobby reportedly died in the early hours of this morning.

UPDATE: The Guardian are now carrying the story

The longest solar eclipse until 2132 will be visible in India, Butan, Nepal, Bangladesh, China, Japan, and the Marshall Islands tomorrow. If you are not in any of these places, or anywhere else you might be able to catch a glimpse, you can marvel at the once-in-a-lifetime eclipse online.

Thanks to Mashable, we bring you a list of webcasts from which you will be able to watch this moment in history:

• LIVE! Universe (Japan)
• NASA (though I haven’t been able to open this one successfully yet)
• University of North Dakota (live webcast from China) starting 00:14 on July 22
• UStream.TV (Guwahati)

This is not to be missed.

Source: Mashable