When intoxicated by alcohol it’s easy to make decisions based on the reality you hold at that moment. The drink responsibly adverts we’ve all seen feature people who think they’re super-heroes falling from scaffolding and drunk drivers making their first, and last, kill.

What may be overlooked by some, if not most, are the dangers of un-registered minicabs. This video promoting Cabwise, an initiative from Transport for London, shows that there’s more to lose than just your mobile phone.

The Cabwise system allows you to text for information on the three nearest registered cab companies to you.

When you’re heading home from your office parties this Christmas, make sure you don’t use an unregistered minicab to cut your queuing time.

The first in a three-part video diary from Mark Grain, Assistant Race Team Chief Mechanic on the German GP race weekend.

We’ll be featuring the next two parts over the coming days, so subscribe to see the latest as it becomes available.

If you haven’t had the chance to watch all ten episodes over the summer, here’s a handy summary so you can catch up with the festival-going, murder-mystery action.

The Beach, The Countryside, Art and Architecture. Where hasn’t Dave been, what hasn’t he pondered, during his Dave Goes To Skåne mini-series?

Malmo is apparently the answer. And, as he swims back to South End, one wonders whether he will be back, or if we want him to be?

The whole campaign is missing a dedicated website. Maybe a game or two. Instead, we’ve got a tourist website with YouTube videos slapped on the end. Shame.

Another in the Dave Visits Skåne, Sweden mini-series.

Last time, Dave wandered the Swedish countryside. This time, Dave considers art and architecture in perhaps the most technically impressive clip so far.

Still not that impressed by these clips other than in the combination of cartoon and reality. They’re not bad. But they’re nothing to write home about- even from Skåne itself.

I can’t help but wonder how the Who Killed Summer? campaign is getting on in terms of views.

It’s back for episode 9 of around 20. Don’t forget about it or it will go away.

Does anyone watch it? What do you think?

Episodic campaigns like this should be doing well. Freak on MySpace has good viewing figures and Maybeline recently signed up Sex and the City writer, Candace Bushnell, to write them a story for one.

The second in the Dave Visits Skåne, Sweden mini-series of clips.

Take a look at everyone’s least favourite British tourist in action at Sweden’s answer to Stone Henge. What even is a henge?

The first in a series of animated clips made by VisitSweden, Dave- the foul-mouthed British tourist- ponders life on the beach.

Not sure what to think of this one. Maybe it’s a grower?

Poor Em didn’t realise her boyfriend was on holiday or, rather, hadn’t listened when her boyfriend told her he was off to go backpack around Europe for a fortnight.

Is it just me who thinks, with a bit of fine tuning, this would make a fantastic viral campaign for a mobile phone company? Maybe something to do with roaming charges?

Lesson # 3: Always know your better half’s email password to prevent similar embarrassment yourself

Like colour or super-cool special characters in MSN names, the need to be different has spanned social media since its not-so-humble beginnings. Now, Ben and Jerry’s are turning social networking on its head- literally.

A new application for Facebook allows users to turn their statuses 180 degrees and display it upside down.

It’s a simple idea they’re using to promote their new Flipped Out sundaes range.

Keep an eye out for upside down text across all social media. @Mashable have already been promoting their coverage of the story with upside down tweets.

If there is an online water cooler, this will be on the agenda for discussion for at least a few days.