Viral Advertising & Marketing

This is viral for the marketer. You want to keep updated with viral videos and marketing. You want to know what works and what doesn’t. You want our help to decide what the best of viral actually is.

By Ben Hall • July 4th, 2009

Sarah Palin has resigned just shy of Independence day. Some speculate this may be due to a scandal about to hit. BoV thinks there will be much viral discussion in the coming days.

The King of Pop has died aged 50. Interestingly, it was online media, and not traditional media, that broke the story with the news going viral in a matter of hours.

Perhaps the only place to build up a true picture of last week’s Iranian election was Twitter. With wide bans on journalistic freedom, the social networking site became a hotbed of citizen reportage.

Many businesses are taking advantage of their consumers by having them create their advertisements. Is this a legitimate new wave of two-way communication or exploitation of free intellect?

If you’ve ever had anything stolen from you, you’ll know, no matter how much you previously treasured the item, you’d rather it were destroyed.
Google was one of the first ‘good news’ crime-fighting stories that came about through new technology available to average citizens, now SMS Kill Switch will hopefully conjour up a few more.
The Kill [...]

Twitter has seen itself at the forefront of a lawsuit recently that has caused the social network to introduce verified accounts. People posing as celebrities and public figureheads can damage reputations and it is this that Twitter has fallen foul of.
Internet marketing guru Jeremy Schoemaker is now in the middle of his own legal battle [...]

An estimated 80,000 people in the UK alone were living with HIV by the end of 2007. Just under 30% of these, it is expected, did not even know it.
Designers Against Aids has once again brought it’s Fashion Against Aids clothing to H&M, with celebrities such as Dita Von Teese, Katy Perry and Yoko Ono.
Some of [...]

Neil Buchanon would always spend five minutes putting together a huge picture with flags or salt and various bits and bobs just lying around the immediate area. Until it was revealed at the end, viewers were relatively clueless as to what the finished product would be.
PSP have tapped into that in their latest viral campaign [...]