Girls just wanna have safe sex

Katy Perry modeling her offering to the collection

Katy Perry modeling her offering to the collection

An estimated 80,000 people in the UK alone were living with HIV by the end of 2007. Just under 30% of these, it is expected, did not even know it.

Designers Against Aids has once again brought it’s Fashion Against Aids clothing to H&M, with celebrities such as Dita Von Teese, Katy Perry and Yoko Ono.

Some of the t-shirts carry subtle messages, Perry’s for instance implying “it’s what’s on the inside that counts”. Some are more direct- Cyndi Lauper’s “Girl’s Just Wanna Have Safe Sex”. Some seemingly have nothing to do with Aids- Ono’s “Imagine Peace” written in a variety of different languages. All are for a good cause though.

“H&M and Fashion Against AIDS are so important to us because we could never reach so many young people on our own,” says Ann-Sofie Johansson, H&M head of design. “AIDS is still very much a subject that’s vitally important today.”

“People build their attitude towards their sex lives when they’re very young, so it’s important for them to realize that safe sex is a vital part of that as early as possible.”

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