s,ʎɹɹǝɾ & uǝq ɥʇıʍ snʇɐʇs ɹnoʎ dılɟ

Like colour or super-cool special characters in MSN names, the need to be different has spanned social media since its not-so-humble beginnings. Now, Ben and Jerry’s are turning social networking on its head- literally.

A new application for Facebook allows users to turn their statuses 180 degrees and display it upside down.

It’s a simple idea they’re using to promote their new Flipped Out sundaes range.

Keep an eye out for upside down text across all social media. @Mashable have already been promoting their coverage of the story with upside down tweets.

If there is an online water cooler, this will be on the agenda for discussion for at least a few days.

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