Katy Perry modeling her offering to the collection

An estimated 80,000 people in the UK alone were living with HIV by the end of 2007. Just under 30% of these, it is expected, did not even know it.

Designers Against Aids has once again brought it’s Fashion Against Aids clothing to H&M, with celebrities such as Dita Von Teese, Katy Perry and Yoko Ono.

Some of the t-shirts carry subtle messages, Perry’s for instance implying “it’s what’s on the inside that counts”. Some are more direct- Cyndi Lauper’s “Girl’s Just Wanna Have Safe Sex”. Some seemingly have nothing to do with Aids- Ono’s “Imagine Peace” written in a variety of different languages. All are for a good cause though.

“H&M and Fashion Against AIDS are so important to us because we could never reach so many young people on our own,” says Ann-Sofie Johansson, H&M head of design. “AIDS is still very much a subject that’s vitally important today.”

“People build their attitude towards their sex lives when they’re very young, so it’s important for them to realize that safe sex is a vital part of that as early as possible.”