Like colour or super-cool special characters in MSN names, the need to be different has spanned social media since its not-so-humble beginnings. Now, Ben and Jerry’s are turning social networking on its head- literally.

A new application for Facebook allows users to turn their statuses 180 degrees and display it upside down.

It’s a simple idea they’re using to promote their new Flipped Out sundaes range.

Keep an eye out for upside down text across all social media. @Mashable have already been promoting their coverage of the story with upside down tweets.

If there is an online water cooler, this will be on the agenda for discussion for at least a few days.

This latest viral app for Facebook is certainly making it look that way.

For months now dedicated Facebook users have saw the transition slowly unfold and now it seems to be coming to fruition. First the default ‘Notes’ application started to be used like the MySpace bulletin board. Then vanity URLs allowed the MySpace clingers-on to give their profile a little wackiness with a custom username, now it’s been reported that Facebook is to be phasing out its regional networks.

And, of course, stalker alert. The Facebook crowd was supposed to be a different type of crowd. Not bothered by vanity, they would allow the worst pictures of them to grace the internet- some of the braver ones even kept them tagged.

Now we see that Facebook users actually believe in all this ‘who’s viewing my profile?’ tripe. What next? ‘Facebook is going to be deleted if you don’t start replying to these messages’ messages?

What does everyone think?