Which path will you choose? Play the viral game below.

Everyone knows the best way to engage with an audience or target market is by interacting with them. In this latest viral, Sony have tried to do just that.

Follow the story of this latest viral campaign for the new PS3 title, inFamous. Along the way you’ll find violence, muggings, theft and some clips from the game- clever.

In the game you’ll see how hard it is to be a hero, and how easy it can be to become infamous.

Sony haven’t stopped there with their viral campaign. They’re also offering free downloadable content for your social media profiles. On their website, linked from the game, you’ll find MySpace backgrounds, Facebook profile pictures and AIM icons. Perhaps not the most original viral approach related to social media, the campaign is solid and should spread across the internet like wildfire; creating excitement for the game as it goes.