Neil Buchanon would always spend five minutes putting together a huge picture with flags or salt and various bits and bobs just lying around the immediate area. Until it was revealed at the end, viewers were relatively clueless as to what the finished product would be.

PSP have tapped into that in their latest viral campaign (featured above) and created their own ‘Big Art Attack’. As our protagonist builds up his picture, remain perplexed until the final few seconds when it is revealed- fantastic.

What’s more, if you’ve got a PSP, or are planning on getting one, you can win a whole bundle of stuff by creating your whole world.

Sony are definitely going for a portable media centre that is proving its success across the teenage spectrum.